ABOUT US

ABOUT Ayamé

Ayamé, a Japanese top quality fashion socks label was founded 2007 by Aya Agaoka who wanted to carve a niche in the leg fashion with its own brand, Ayamé. Ayamé explores innovative creation by working with experienced Japanese craftsmen. Once two-dimensional designs are transferred on to the knitting machine, the surface enhances their expression with intricate depth and textures. Ayamé produces products which brightens up everyday life vividly by collaborating the atmosphere of the times and skilled craftsmanship.

Stockists : LN-CC / PRESENT / BROWNS / Selfridges / BEAMS / marble SUD / H.P.France / TOMORROWLAND / The Grocery store / etc…

  • Designer’s Profile
  • Aya Agaoka
  • Born in 1978, in Tokyo, Japan
  • Experienced as a sock designer for over 10 years

Designer’s view

Ayamé is the expression of my aesthetic values and feelings toward creation. These are reflected in my life.
I believe that, with a little help, everyday life can be dramatic, intriguing, inspiring and effortlessly glamourous. My background, all the elements that surround me, the people in chaotic cities, the food, all I sense in the environment reflects on who I am. These things from my everyday life inspire my thoughts and that is how the Ayamé collection is created.
The company is based in two lively cities, Tokyo and London. The headquarters, in Tokyo, are the hub of my creative production; London is the other pole. The London showroom also makes it easier for Ayamé to reach out to the rest of the world. Both cities are full of contradictions and surprises. They share some characteristics like a certain roughness together with calculated and complete sophistication. I enjoy finding such contradictions. I love to mix and match; I also love the possibility that combining contrasts can lead to something magical and unexpected. Cities where people gather with their dreams have a vibrant energy. It is just like a well woven textile with a prodigious pattern.
It is my dream for Ayamé to become a brand as vibrant and dynamic as our two metropolis.

Production method

The creation of my products requires a close bond between the designer and the technician and I treasure the atmosphere created by this partnership during the production.
I believe that every single person involved in the process of making the Ayamé collection brings a personal touch to the socks. Another essential element for me is to visit my knitting factory in a beautiful and ancient rural place called Nara, in Japan, and to work with local people sharing a mutual understanding.
The superb craft of knitting and the carefully selected materials are important foundations in my designing process. I can then add my own personality and concepts to the mix.
Since the beginning of the brand, I have aimed to explore new knitting styles and attempted to create unique socks never seen before. Each season is another opportunity for me to present the result of new product development with a high level of craftsmanship: the Ayamé collection is the product of the team’s enthusiasm.
Made in Japan, the Ayamé collection is a synergy of delicate and detailed work at each stage of production. An amazing unity of energies. It is a beautiful collaboration of technique and creativity.
My aim is simple: to create the best product showcasing superb Japanese craftsmanship I feel truly proud of.
I am sure you will be able to appreciate the perfection of our craftsmanship. Enjoy the delicacy and warmth when you wear the Ayamé collection.